In today’s world of business, cold calling can be a powerful tool for generating leads and finding potential clients. However, many people struggle with the fear of cold calling, which can be a major obstacle to success. In this blog post, we’ll look at some easy steps to help you overcome your fear of cold calling and start generating more leads for your business.
Step 1: Understand the True Objective of a Cold Call
The first step to overcoming your fear of cold calling is to understand the true objective of a cold call. Contrary to what many people believe, a cold call is not a sales call. Rather, it is a tool for prospecting. Prospecting means going out and finding people who might actually want to buy whatever you’re selling.
If you have a big budget to spend on advertising, you might be able to use that to do your prospecting. But if you’re just starting out, or if you’re in phone sales, cold calling is likely the most cost-effective way to grow your business. It’s faster and more efficient than going door-to-door or attending marketing events.
Step 2: Be Fast In and Out of the Call
The second step to overcoming your fear of cold calling is to be fast in and out of the call. All you’re trying to do is set up an appointment for a later time. You’re not trying to sell anything on the spot, or even answer any questions. So, you need to get in and out of the call as quickly as possible.
Many people get bogged down in doing research before a cold call, trying to learn everything they can about the person they’re calling. But this is a waste of time. Ideally, you should be able to make between 18 to 20 dials an hour. If you’re getting significant conversations, you might be able to do a little less.
Step 3: Remember, It’s a Numbers Game
The third step to overcoming your fear of cold calling is to remember that it’s a numbers game. No matter how good or bad you are at cold calling, if you make enough calls, you’ll get results. It’s just a matter of playing the numbers.
If you’re a salesperson, aim to hit between 75 to 80 calls a day. If you can do that consistently, you’ll generate appointments and sales. It’s that simple.
Step 4: Practice Makes Perfect
The final step to overcoming your fear of cold calling is to practice. The more you do it, the better you’ll get. Don’t be afraid to make mistakes. Don’t worry if you stumble over your words or forget what you were going to say. Just keep going. With practice, you’ll become more confident, and your results will improve.
In conclusion, cold calling can be a powerful tool for generating leads and finding potential clients. But it can also be intimidating, especially if you’re new to it. However, by following these easy steps, you can overcome your fear of cold calling and start generating more leads for your business. Remember, it’s just a matter of understanding the true objective of a cold call, being fast in and out of the call, remembering that it’s a numbers game, and practicing until you get it right.
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