-If you really want to skyrocket your business, you gotta be playing the game the way the game’s meant to be played.
In today’s video, I’m going to be telling you a couple of tips that you can use to help skyrocket your business by using video. So let’s hop right in this one. First and foremost is you got to up your level of production. The reason why Andy’s here with me, he’s the one that makes me look a little less ugly in the videos. Nah, I’m just joking. But it adds a little razzle-dazzle right? The little glitchy intro, the outros, those things matter.
1. This is the idea that I got from Judge Graham. He calls it market leader content. It’s so super important because now you’re going to be seen a different way by your market, right? While sure, the first version of this is to do a selfie video. Like, hey, here I am. That’s all fine and dandy. And I’m not saying stop doing that. You need to have content like that. But what I’m saying is if you really want to skyrocket your brand, skyrocket your business and skyrocket the impact that your marketing has, you’ve got to up your level of production.
2. Make sure that you’re using the proper formatting for the platform. Have you guys ever seen, and I know you have, someone will be running a Facebook or Instagram story ad and the dimensions are way off. Half the video is outside of the screen and it doesn’t even look right. They’re not crafting the video. They’re not editing the video to match the platform that it’s on. And I guess this is kind of like a 1.a or 1.2 or whatever, because it’s still in the production side of it. But your ability to make your content fit the platform is so important.
if you really want to skyrocket your business, you gotta be playing the game the way the game’s meant to be played. You can’t go play basketball and just grab it like a football and run down the floor, right? They’re gonna call traveling. You’re gonna turn the ball over. It’s the same thing with video. You’ve got to make sure that you’re playing the game the way the is meant to be played. So up your production level, make sure you’re making content to match the platform that you’re putting it on. And you’ll see the increase both in views and engagement in a matter of no time.
Here’s to your success.