Whether you are getting ready for your first networking event or you’re a seasoned networker, it’s important to always remember the purpose of networking. It’s all about the relationship building, tapping into resources and people that could help you and your business be at it’s best, and connecting with others that have similar passions.
Being focused in business is important ,but you better especially be focused on why you are about to go spend an hour or longer in a room full of random people … likely washing away their sales sorrows. Here’s my 3 tips to help you DOMINATE the room!
Ditch the Sales Pitch
Networking events are not the time to drop the “pitch.” No one likes the ass hole that pitches from the moment he walks in the door to the moment he leaves. It’s about building relationships and getting to know others who are like-minded. Keep it casual, informal, and really spend the time getting to know people and what they are about. Remember — 2 ears 1 mouth. This is a time to show your personality — the goal is to make people like you-plain and simple.
Share your Passion
Sharing passions connects people. When you share your passion and why you do what you do-it attracts people to you. Passion is irresistible. When you are genuine, honest, and transparent your passion shines through. Passion becomes contagious and people will want to connect with you and be part of what you are doing. Especially if it’s your target client or a key business contact you are trying to make.
Remember to Follow Up
One of the biggest mistakes people make is in the follow up. In order to cement the connections you make at events, don’t forget to get contact information. It might be email, phone, or even social media. Make contact within the next 24–48 hours. Don’t let fear keep you from making those connections. Don’t be afraid to add people on social media while at live events so that you can extend your networking online. My favorite way to do this: make an Instagram story and give the person a shout out.
Networking is a good social exercise — it keeps you sharp and helps grow your brand. Business handshakes still mean a lot. Happy hunting!