If you’re still waiting for AI to “slow down,” this episode of The Insurance Buzz made one thing clear: the waiting is what’s hurting you.
Michael and Courtney and I didn’t talk about gadgets. We talked about the reality agents don’t want to face — the people avoiding AI, avoiding content, and avoiding modern marketing aren’t protecting their business. They’re stalling it.
Want the full breakdown?
Watch the episode and hear the real talk on AI, content, and what’s coming next for this industry.
AI Isn’t Your Replacement — It’s Your Relief
I hear it every day: “I’m afraid AI will take my job.”
But AI isn’t coming for your job. It’s coming for the parts of your job that are draining you — the nonstop phone calls, the repetitive answers, the follow-ups you can’t keep up with. When I walked the Weavers through what our AI assistant, Alli, actually does, it clicked instantly: you’re not replacing people… you’re replacing inefficiencies.
And when you do that, your team finally gets to do the work that actually moves the business — building relationships and closing deals. That’s the part AI will never replace.
Technology Doesn’t Level the Playing Field — It Splits It
People want to believe technology is a great equalizer. It’s not. It’s a separator. Every major shift — the internet, social media, smartphones — created winners and losers. AI is doing the same thing, but faster.
Early adopters aren’t just getting ahead. They’re creating a gap the late adopters won’t be able to close. And the only thing required to stay in the game is motion. Curiosity. A willingness to learn something new instead of running from it.
Most Agents Don’t Lack Content — They Lack Courage
This part of the episode got real. Agents aren’t quiet on social media because they don’t know what to post. They’re quiet because they don’t want to be judged. They’re worried about what the roofer thinks, or what their cousin comments, or whether someone they know will poke fun.
But silence costs more than criticism ever will.
You don’t need to go viral. You don’t need perfect edits. You need to show people who you are, who you help, and that you’re actually still alive in your marketplace. That’s what drives trust. That’s what drives business.
Every impression is a touchpoint. Every post is a reminder you exist. Most agents underestimate how powerful that is.
You Can’t Fix What You Don’t Measure
Courtney said it best: agents are drowning not because their marketing is bad, but because they don’t understand what they’re looking at. If you don’t know who you reached, how often you reached them, or how they reacted — you’re just guessing.
And guessing is expensive.
AI makes the numbers clearer, faster, and easier than they’ve ever been. Choosing not to use those tools is choosing confusion over clarity. That’s not strategy — that’s stubbornness.
Customer Service Is Still the One Thing You Can’t Fake
With all the talk about AI and automation, we landed on something important: none of it matters if your customer service is trash. People don’t leave agencies because of premiums or deductibles. They leave because you didn’t call back. You didn’t follow up. You didn’t care.
AI can help you grow. It can even help you respond faster. But it can’t save you from a bad experience. The agencies that merge tech with humanity will win the retention game every time.
Here’s the Bottom Line
AI isn’t slowing down. Your competitors aren’t slowing down. Your customers definitely aren’t slowing down.
Avoiding AI is costing you time, money, opportunities, attention, and relevance. Not because AI is some threat to your business — but because you’re refusing to use the tool that could protect it.
The good news? You can still catch up. But you have to start. Even five minutes a day puts you ahead of the people doing nothing.
The ones who lean in now will dominate.
The ones who don’t will be telling stories about “what used to work.”
If you’re serious about staying ahead, don’t skip this one.
Watch the episode for the full conversation on AI, content, and the shifts already reshaping your business.
— Coach Carroll
