When the pressure hits, most entrepreneurs fold. But not Nick Friedman. In this episode of The Sales Factory, Nick — co-founder of College Hunks Hauling Junk & Moving — breaks down what it really means to keep pushing when everything seems stacked against you. From a beat-up cargo van in college to a $300M+ franchise empire, Nick’s journey proves that persistence isn’t just a cliché — it’s a weapon.
Nick talks about the moments that nearly broke him. Early days without capital, launching a franchise during the housing crash, sleepless nights under his bed during the pandemic — this wasn’t an easy climb. But each of those moments forced grit, resourcefulness, and a deeper commitment to the mission. As he puts it, “If you don’t quit, you can’t lose.” That mindset became the foundation of his growth.
This conversation isn’t about motivational slogans — it’s about building endurance as a strategy. Nick shares how adapting to hard seasons, finding opportunity in downturns, and leading through uncertainty shaped the brand’s success. His story reminds us that the real differentiator isn’t perfect timing — it’s the decision to stay in the game when others bow out.
🎧 Listen to the full episode to hear how Nick handled the tough seasons and the tactics that kept the business moving forward.
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