I Watched It Happen — And It Changed Everything

This past weekend, I watched Alex Hormozi sell 3.5 million books in 72 hours. Not in theory — in real time. I tuned in expecting to catch a quick pitch and maybe grab a few takeaways. Instead, I sat front-row to one of the wildest displays of sales, framing, and execution I’ve ever seen. As the numbers climbed, all I could think was: this is the four-minute mile moment Layla talked about — the moment that proves what’s possible. Not just for them, but for the rest of us.

How I’m Applying It to The Hunter Head Game

Watching that launch wasn’t just inspiring — it was instructive. The way Alex framed his offer, split the audience mid-stream, and positioned everything around value stacking gave me a whole new lens for my own book, The Hunter Head Game. I’m already integrating some of those strategies: creating better upsells, adding an AI component like Alex’s AQ AI, and building in value so deep that the bonuses alone are worth the price. This isn’t about copying — it’s about leveling up with intent.

Lessons I’ll Take to the Grave

Three things hit me hard: First, how Alex reframed the audience live, shifting from newbies to money-makers without losing the room. Second, his fearlessness in asking for big numbers — $6K, $24K, $18K — and stacking enough value to back it. And third, that final comment from Layla: “This is the four-minute mile.” Watching it all unfold reminded me that someone has to go first, so others can follow. It’s not impossible. It’s just not done — yet.

-Coach Carroll