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July 10th Changed Everything for Social Media w/Dr. Karen Freberg

Strategic Communications Professor Dr. Karen Freiberg reveals how Facebook and Instagram quietly opened their content to search engines – meaning that college party photo could now be the top result when employers Google your name. From NCAA All-American to AI pioneer, Dr. Freiberg breaks down the seismic shifts happening in social media while other professors ban the very tools that could save their students’ careers. This isn’t your typical academic interview – it’s a raw conversation about AI disruption, employee influencers, and why creative agencies are facing extinction.

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Episode Description

On July 10th, 2025, Facebook and Instagram made a change that could end careers overnight. Your old posts are now searchable on Google. That embarrassing photo from college? It might be the top result when someone Googles your name.

Dr. Karen Freiberg isn’t your typical professor. She went from Olympic Trials athlete to consulting for Meta and Adobe. While other academics ban AI, she forces students to use ChatGPT. She’s eliminated tests entirely and runs a student agency that landed major influencers at the Kentucky Derby.

But this conversation gets dark fast.

A developer recently admitted there’s a 20% chance AI eliminates half a million people in the next 15 years. His solution? He bought 100 acres and is “provisioning it.” Meanwhile, brain scans show heavy ChatGPT users’ minds are changing in concerning ways.

Karen reveals why creative agencies are facing extinction, how employees are becoming the new influencers, and the crisis management strategies you need before disaster strikes. She’s built AI tools that audit personal brands and identify hidden risks most people never consider.

This isn’t academic theory. It’s survival strategy for a world that changed on July 10th.