SPEAKER. TEACHER. LEADER.

LISTEN TO THE SALES
FACTORY PODCAST

How To WIN in Saas w/Matt Verlaque

What do firefighting and SaaS leadership have in common? For Matt Verlaque, everything. In this episode, he unpacks how he went from chaos in the firehouse to calm systems in the boardroom—scaling a SaaS company, selling it, and now helping founders do the same. If you’re tired of burnout, bottlenecks, and guessing your way through growth, Matt’s hard-won wisdom might be the reset you didn’t know you needed. But don’t expect fluff—this is all signal, no noise.

Listen to Episode

Available on

Episode Description

🔥 From Firefighter to SaaS Founder

Before building and selling his own SaaS company, Matt Verlaque was putting out real fires. That high-stakes background shaped the way he now handles pressure, operations, and leadership. In this episode, Matt shares how his unconventional path led him into tech—and why that experience gave him an edge most founders overlook.

🧠 Why Most SaaS Founders Struggle to Scale

Matt doesn’t sugarcoat the truth: most entrepreneurs are doing too much, tracking the wrong things, and wondering why growth feels chaotic. He reveals what’s really keeping founders stuck—and the mental frameworks that helped him break through.

📊 Metrics, Mindset, and the Missing Piece

There’s a difference between being busy and building something that lasts. Matt walks through the operational mindset that helped him exit UpLaunch and now drives his work with top SaaS companies. You’ll learn what he looks for in dashboards, teams, and scalable systems—without needing an MBA.