This episode isn’t theory. It’s two operators comparing scars. I cut my teeth in home services, scaled with early Facebook ads, and now I run companies that lean hard on AI. Trevor’s in the field every day, testing what actually closes deals and what’s just internet hype. Press play and sit with us for an hour—you’ll walk away with a clearer lens for where to push now and what to ignore.
Value Beyond Buzzwords
I’m laying out a simple timeline for why business keeps getting harder if you wait: first came Access (the internet—information and how-to learning), then Attention (social platforms), and now AI—the biggest gap-widening wave yet. Early movers extend their lead; late adopters fall further behind. I’m blunt about it because it’s true.
You’ll also hear why “I’ll get to AI later” is a losing plan. In the last two years, I’ve rebuilt my ops so that roughly 85% is handled by Alli, our in-house AI platform—and I think the catch-up window is short. If you’re not already testing this stuff, I don’t know if you can catch up.
Practical Pieces You Can Steal
This isn’t a hype fest. We’re about to get specific.
Real phone coverage, real consistency. I’m talking about swapping an up-and-down front desk for an AI that follows the script every time, qualifies fast, and doesn’t forget yesterday’s training. If SOP drift drives you nuts, you’ll love this segment.
Three levels for using AI today. Stop treating ChatGPT like a cute search bar. Use it for analysis and ideation—not just “what should I eat.” I show how I cut a 500-page manuscript down to a tight 250 by workshopping chapters with ChatGPT and Claude. It’s a great model for marketing, offers, and scripts too.
Speed matters more than comfort. AI is compounding with or without you. That means waiting doesn’t keep the world still; it just widens the gap. Compare it to internet speeds jumping from dial-up to 5G in what feels like months.
Why This Episode Hits Different
Both Trevor and I have receipts. I was buying Facebook ads in 2013; I understand waves and how to catch them early.
We’re talking candidly about jobs changing, authenticity, and the reality that business is still business—sales, service, follow-up—but the tools are changing faster than any tech cycle we’ve lived through.
Watch The Full Episode
Hit play, then use this quick lens as you listen:
Where do I lose time every week? (Inbox, pricing, scheduling, estimates?)
Which SOPs go off-script the most? (That’s your first AI co-pilot.)
What would “two versions faster” look like if I started by Friday?
Give yourself one hour this week to implement one thing you hear. Then two hours next week. That’s how you compound.
Press play. Then put one idea to work this week. The distance between “idea” and “it’s working” is a single action.
